2007 Southwest CEO Summit – Tuesday, October 30, 2007


1:30 p.m. – 5:30 p.m. | Meeting
5:30 p.m. – 7:30 p.m. | Reception

Sanctuary Camelback Mountain



The Inside Scoop on Super Bowl XLII

Bob Sullivan President, Arizona Super Bowl Host Committee

Bob Sullivan was named President of the Arizona Super Bowl Host Committee in September of 2006. He is responsible for the oversight of all daily activities of the Arizona Super Bowl Host Committee for Super Bowl XLII which will be played on February 3, 2008 in Glendale, Arizona. Bob is founder, President and CEO of Sullivan and Associates Consulting. Bob offers his client’s actionable plans in the areas of product development, strategic planning, branding and marketing of their message. In addition, his company offers research facilitation, staff development and executive one on one coaching and media training.


Managing Your Way Out of a Crisis

Panelists:  Ernie Garcia, Founder and Chairman of the Board, DriveTime Automotive Group, Inc.

Ernie Garcia is the founder, majority owner and chairman of DriveTime Corporation, a car sales and financing company based in Phoenix from 1992 to present. DriveTime operates 98 dealerships and employs over 2700 employees while generating over $1billion in annual revenues. He is also founder, owner, chairman and president of Verde Investments, Inc., a private real estate investment company based in Phoenix from 1992 to present. Verde Investments, Inc. develops, owns and operates commercial properties in Arizona and California. Prior to this, Ernie was co-owner and chairman of Arizona Commerce Bank, and Young Smith & Peacock, a Phoenix stock brokerage firm. Ernie also founded E.C. Garcia and Company, a real estate development and syndication firm, which developed office and apartment properties in Tucson, Phoenix and Albuquerque. Ernie attended the University of Arizona, Tucson, Arizona, and has been a resident of Phoenix since 1987.

Rick Smith, CEO of TASER International Inc.

Rick Smith is the Chief Executive Officer of TASER International, a company he founded with his brother Tom in 1993. TASER International, headquartered in Scottsdale, is the world’s leading manufacturer of electronic control devices currently deployed by more than 11,000 international, federal, state and local law enforcement agencies and the U.S. military. In May of 2001, TASER International became a publicly traded company on the NASDAQ under the symbol TASER. Rick, alongside his brother, Tom Smith, were honored as co-winners of the Ernst & Young 2002 Entrepreneur of the Year in Arizona, awarded by CNN, AT&T, NASDAQ, Marsh and USA Today. In 2004, TASER International was listed as the #1 Fortune Small Business Fastest Growing Company in America by Fortune Magazine. That same year, TASER International was the #1 top performing stock as listed by the Wall Street Journal.

Moderator:  Taylor Carr, Thunderbird School of Global Management

Taylor Carr is a specialist in communication and media relations with extensive experience in broadcasting, education and sales. Taylor teaches leadership communication to executives and MBAs at Thunderbird School of Global Management as part of several programs including the Global Management Communication Program, Global MBA-Latin America and the Effective Leadership Communication Program. He is also on the faculty of the Ken Blanchard College of Business at Grand Canyon University where he designs and teaches communication, stakeholder relations and corporate social responsibility courses for executive MBAs. In addition, Taylor consults and coaches executives in media relations, on-camera performance, effective communication and engaging employees. He earned his Master’s in Journalism from the University of Arkansas-Little Rock and his BA in Mass Communication and Public Relations from Harding University.


Economic Turmoil: A CEO’s Dilemma

Dan Farley, CFA State Street Global Advisors

State Street Global Advisors is one of the largest and most respected institutional research and investment firms in the world, with nearly 500 professionals throughout 25 offices worldwide. The firm’s economic research guides the decisions of nearly 3,000 institutional clients with $1.9 trillion of invested assets. Dan Farley, based in Boston, MA, is the head of State Street Global Advisors’ strategic/tactical asset allocation and exposure management for clients in the US. He coordinates the proprietary US economic research that serves as the basis for strategic asset decisions, and thus has a unique perspective of economic drivers that affect the business environments that CEO’s face. He is knowledgeable both of broader economic issues, as well as regional economic issues that are relevant for Southwest based CEO’s. He is also a senior portfolio manager, assisting clients in the development of strategic investment policy as well as managing tactical and static asset allocation portfolios. Dan is a member of CFA institute and the Boston Securities Analyst Society.


Leadership in a Wired World

Terry Jones, Founder of Travelocity.com

Terry Jones founded Travelocity.com. He led the company as President and Chief Executive Officer from its founding until May 2002. Previously, Terry served as Chief Information Officer at Sabre Inc. In his 24 years at Sabre, Terry held various executive positions including President of Computer Services, Vice President of Applications Development and Vice President of Product Development. Prior to Sabre, Terry joined American Airlines in 1978 as Director of Product Development when American Airlines acquired Agency Data Systems, a Florida-based mini-computer accounting systems company. He became president of the division when it moved to Dallas/Fort Worth.

Terry is also managing principal of Essential Ideas, a consultancy he co-founded to help companies in their transition to the digital economy. He serves on the Board of Directors of Earthlink, Inc., La Quinta Corporation, Kayak.com, and is a special venture partner with General Catalyst Partners.

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